Outdoor: No matter how much you've got going on in your life, its not hard to squeeze in a quick oil change at Jiffy Lube.
Packaging Copy: popchips are basically chips that are popped, never deep-fried. The company decided to branch out into some new chip territory and needed some flavorful copy to go along with their yummy inventions.
Print Campaign: Marines are trained to never show any signs of weakness. However this attitude can prove detrimental in the face of PTSD.
D-STRESS is a legitimately anonymous help line designed for Marines who are struggling with PTSD and are having trouble reaching out.
Poster campaign: The Smart Meal program was launched by the Colorado Department of Public Health and Environment as a strategy to promote healthier eating in Colorado restaurants.
Print Campaign: We wanted to stress to parents the importance of having a carbon monoxide detector in their home.
Fundraiser Video: The Cystic Fibrosis Foundation needed a video to play at fundraising events that would help drive volunteer participation and donations. The creative director they hired has a daughter with cystic fibrosis so this project was very important to him. I was honored that he asked me to come up with the script. This is what we made.
Website: I worked with a large team at Razorfish Atlanta to revamp Delta's entire website. From creating a better user experience to booking flights more efficiently to offering handy travel tips, our team put together a successful and well-received website for the airline.
TV Campaign: Old Mutual needed a branding overhaul to get away from their stodgy-financial-company image and connect with a younger, more modern audience. In this new campaign, we acknowledge that the name is “old”, but the thinking is new. In fact, one day the name will be synonymous with a bold, new, and innovative way of thinking.
TV Campaign: Parents don't always know how to talk to their kids about drugs - its not like they come with instructions. Partnership for a Drug-Free America can help.
Website: We created a beautiful design-rich website for Taj Hotels. Then the terrorist attack at the Taj Mahal Palace Hotel happened. The client understandably put this project on hold for several months, and then they went with a cheaper, stripped down version of the site.
Poster Campaign: Grant Park is one of Atlanta's largest and oldest parks. However, decades of neglect has left it almost completely in ruin. Our campaign makes the case for restoring Grant Park - if we don't, a valuable part of Atlanta history will die.
App: Wee mail is an app that displays a new message from your unborn baby every day of your pregnancy.
Radio Tags: These tags aired on the radio during SEC football games in Alabama, Georgia and Florida.
Website Video: Genius.com offers an automated marketing platform for small businesses to help them build customer relationships and get the biggest return from their website.
I was hired to come up with a name for a new facial spa chain coming to the U.S. from Malaysia. The spa is very successful in Asia, but the client wanted a whole new name for the American version of their spa.
The overall concept is to take each customer on a journey the moment he or she walks in the door. After researching several Malaysian words to convey the experience, I presented “Jalan”, which is a simple word that means “road or journey”. While the Malaysian client didn’t think the word was that special, I helped them to understand that the word itself is very pretty to an American.
The Breckenridge-Wynkoop family of breweries and restaurants are very popular destinations throughout Colorado. Some of the more well-known establishments include Wynkoop Brewery, the first craft beer brewery in Colorado, as well as the Cherry Cricket, a Denver “burger bar” and hometown staple.
I was hired to write a monthly blog for each individual website, promoting their food and drink, event spaces and any community-focused events. So far, it’s been an honor to work with these fantastic Colorado restaurants and breweries and I truly enjoy writing these blogs.
The screenshots below will click through to the corresponding blog. It will direct you away from my website but you can always hit your browser's back button to come back to my site.